Wednesday 7 November 2012

Behind every great Christmas...there's a sexist advert





It was inevitable, I suppose. After P&G's Olympic 'mums single-handedly nurtured all our athletes' campaign, here's Asda's attempt to set us back 40 years by claiming that great Christmases are all down to...you guessed it...those sanctified souls who gave birth to us.

This advert is so dreadful, the first time I saw it I thought it was a spoof. It was clearly created by some maverick 1970s advertising executive who's just woken up after a 40-year drugs binge, hellbent on sending women straight back where they belong - the kitchen, so they can rustle him up a cheese toastie and Party Seven. Mindboggling in its awfulness.

Mothers among you will already, of course, be too busy ensuring the continuation of capitalism by endlessly, selflessly SHOPPING or otherwise preparing for the festivities, to have time to watch it. Gracious, a whole 1'01 of not stocking up on party platters, positioning scented candles or anticipating your loved-ones' every need? I think not, my lovelies!

Which leaves the rest of us parents (the feckless ones who, no matter how hard we try, just can't multi-task, remember us?) to put our feet up - AGAIN - and enjoy this flashback to simpler times.

Please God let's object to this nonsense, and get whoever conceived of it the sack. Sign the petition here. 

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