Don't get me wrong, it's a great idea for an ad campaign. And it's as brilliantly executed as one might expect a huge international company, whose brands includes Fairy, Pampers, Max Factor, Ariel and Gillette, to produce. The mums' stories are great.
But come on guys, should a company of your size and reputation be so narrowly focused on mothers (presumably because research shows they're the ones who buy most of your stuff) that you'd miss such a big opportunity to also celebrate the many fathers and father-figures who work their fingers to the bone to help their children become Olympians?
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